What We Build

A full operating stack.
Built around your gap.

Every engagement starts the same way: what do you have, and what are you missing? The answer shapes everything that follows. We don’t hand out a fixed menu.

01 / For The Operator Who Needs An Audience

You built the business. Now build the voice.

You have a product that works. You have a P&L. What you don’t have is the megaphone that gets the right people to care.

This is the side of the table where Dylan’s decade of audience-building work translates into your brand’s next ten thousand customers.

  • [ 01 ]
    Founder Personal Brand Build-Out
    Most modern operators discover, painfully, that their company can’t outgrow their personal silence. We build the founder’s on-camera presence, the LinkedIn voice, the podcast guesting calendar, and the content engine that turns the operator into the brand’s most-followed asset.
  • [ 02 ]
    Creator & Audience Strategy
    We map the audience graph your category actually buys from, identify the creators and platforms that influence them, and structure long-term partnerships — not one-off shoutouts. Built by the only agency principal in the market who’s spent ten years on the creator side of these deals.
  • [ 03 ]
    Content Engine & Distribution
    A weekly content cadence that doesn’t require the founder to become a full-time creator. Long-form anchor (podcast, video, or newsletter), short-form clips, owned newsletter list, and the publishing operating system that keeps it running on the days the founder isn’t in the studio.
  • [ 04 ]
    PR, Press & Speaking Pipeline
    Strategic positioning into the publications, podcasts, and stages that matter for your category. Booking, prep, message discipline, and the back-end amplification that turns every appearance into a multiplier rather than a one-off.
02 / For The Audience Builder Who Needs A Business

You built the voice. Now build the company.

You have millions of people who listen to you. You don’t have a brand, a product economics that survive a sponsor turnover, or an operating model that scales past you.

This is the side of the table where Mark’s thirty years of agency operating work translates into the company your audience actually wants you to build.

  • [ 05 ]
    Brand & Product Architecture
    From audience to brand to product line. Positioning, naming, claims architecture, packaging, pricing, margin structure, and the compliance-aware framework you need to actually run a DTC business in 2026. Done by people who’ve done it before, for brands you’ve probably bought from.
  • [ 06 ]
    Launch Sequence Architecture
    The end-to-end launch playbook: ascension funnel, pre-launch list build, launch week orchestration, post-launch retention engine, and the audience-warming work that turns followers into customers without burning the relationship that got you here.
  • [ 07 ]
    Operating Model & Team Build
    The org structure, hire plan, vendor stack, and operating cadence that turns a creator-led business into a real company. Includes the part most agencies skip: figuring out what the founder should never have to touch again, and who runs it instead.
  • [ 08 ]
    Equity, Partnership & Royalty Strategy
    Should you license your name, take an equity slice, or own the company outright? Should you take investment, bootstrap, or partner? Mark sits on the operator side of dozens of these conversations every year. The answer is rarely the obvious one.
03 / The Full Performance Stack

The operating engine. For both kinds of founder.

The work both sides of the table still need. Performance media that runs, lifecycle that retains, creative that converts, and analytics that tell the truth.

Inherited directly from Ryze Agency’s AI-augmented operating system. Built. Documented. Battle-tested. Ready to deploy.

  • [ 09 ]
    Performance Media
    Meta, Google, Microsoft, and programmatic — built and operated by Ryze’s AI-augmented account team. Faster builds, tighter feedback loops, lower agency overhead per dollar deployed, and account architectures that survive a platform change.
  • [ 10 ]
    Conversion Creative
    Static, motion, UGC, and podcast-native creative built for the algorithms and the buyer. Telly-Award-winning production with creator-native storytelling. The full creative stack from concept to delivery, governed by the brand book and the channel.
  • [ 11 ]
    Lifecycle & Retention
    Klaviyo email + SMS architecture, lifecycle automation, post-purchase flows, and the LTV engineering work that drives the second order. The category most agencies under-invest in — and the one that decides whether the business actually compounds.
  • [ 12 ]
    TV + Digital Integration
    Through Mark’s long-running partnership with Jekyll + Hyde Labs, RyzeUp delivers an integrated TV-and-digital stack: J+H builds demand on linear and CTV, Ryze captures and converts on digital. A defensible position in a market dominated by digital-only voices.
  • [ 13 ]
    AI-Augmented Operations
    Ryze runs an internal operator fleet — named AI operators handling Google Ads, Meta Ads, Microsoft Ads, email/SMS, and creative review — layered on top of human strategy. Less overhead, faster cycle times, fewer surprises. Net-new in agency operations and uniquely deployed here.
  • [ 14 ]
    Founder Advisory
    For brands at an inflection point: capital strategy, board prep, exit positioning, partnership architecture. Mark has done this side of the table. So has Dylan. You get both perspectives in the same conversation.
04 / How We Engage
/ I.
We start with a diagnostic, not a deck.
/ II.
If the gap is one thing, we’ll tell you and price the spike.
/ III.
If we’re not the right fit, we’ll say so and refer you somewhere better.
/ IV.
Every engagement is built to make the founder more capable — not more dependent.
Next →
See the kind of founder we’re built for.
Who We Serve →