The four founders we’re built for.
We don’t take every brand. We’ve sat across from every kind of founder, and we know which ones get the most out of this particular partnership. If you see yourself below, let’s talk.
Different starting points. Same finish line.
The audience builder who needs a business
Creators, influencers, practitioners, coaches, speakers. People who built attention — and now want to build ownership. The audience is real. The product economics aren’t. The sponsor revenue is unreliable. The body of work is enormous, and somehow there’s nothing on the shelf with your name on it.
You don’t need another sponsor. You need your own company. A brand, a product line, a margin structure, a launch sequence, and an operating model that doesn’t collapse the day your IG account goes dark.
The operator who needs an audience
Founders with great products and silent voices. People who can run a P&L, read a CAC report, and rebuild a Klaviyo account at midnight — but who freeze on camera and can’t imagine being the “face” of anything. Your category is changing. The brands winning around you all have a human in front of the camera. You don’t.
You don’t need more paid media. You need a voice that compounds attention — a personal brand build-out, a content cadence, and the audience strategy that turns your company into a category leader instead of a category vendor.
The solopreneur scaling past themselves
The consultant. The agency owner. The expert. The clinician. The coach. The course creator. You’ve built something that works — and the only thing limiting it from getting bigger is the size of your own calendar. Every conversation goes through you. Every decision goes through you. The business is your shadow.
You don’t need another tactic. You need to turn the practice into a real company — team, operating system, productized offers, recurring revenue, and the brand-and-marketing engine that keeps the lights on when you’re not in the office.
The entrepreneur who finally turned around to look at their health
The 40-, 50-, 60-something operator who’s done the building part. The business runs. The bank account is fine. And somewhere in the last year you took an honest look in the mirror and realized: the body that got you here isn’t the body that gets you to the finish line. The blood work is off. The energy is gone. The thing your wife actually wants is your attention, not another quarter.
You don’t need a productivity hack. You need a second-act operating system — for the body, the calendar, the relationships, and the next chapter of the company. The kind we build because we’re building one too.
We work with founders who refuse to choose.
Categories we know cold. Categories we love. Categories on the way.
We don’t fence off categories. But these are the spaces where Mark’s operator track record and Dylan’s audience overlap put us at our strongest. If your brand is in or near one of them, the work will run faster and the leverage will be higher.
Health, Wellness & Longevity
Supplements & Nutraceuticals
Peptides, Hormones & TRT
GLP-1 Companion Products
DTC & Ecommerce Consumer Brands
Functional Medicine Practices
Biohacking & Recovery Tech
Beverage & CPG
Medical Devices & Diagnostics
Personal Care & Beauty
Performance & Fitness
Founder-Led Service Businesses
Not on the list? If the founder profile fits, the category is usually less important than the engagement. Tell us about your brand →
The honest no.
We’d rather tell you no early than fail you late. RyzeUp probably isn’t the right partner if:
- →The product doesn’t actually work and the strategy is to out-market the truth.
- →The founder is unwilling to be on camera in any form, ever, and expects the agency to invent a face.
- →The horizon is the next quarter. The KPI is the screenshot. The plan ends at the deck.
- →The team gets treated like a cost line. The vendors get treated like a price negotiation. The customers get treated like a CAC number.
- →The product or category is materially at odds with the values of the audience or the hosts. The blacklist is short. But it exists.
If any of those describe the engagement, we’ll politely pass — and almost always point you to someone who’d serve you better. That’s the relationship we want to be known for.